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FOR IMMEDIATE RELEASE
Whole Wheat Flour Never Tasted this Good
ConAgra Mills™ Introduces Revolutionary Ultragrain® Whole Wheat Flour
Ultragrain® whole wheat flour lets consumers enjoy the sweeter taste and smooth texture associated with refined flour products while enjoying whole grain nutrition at the same time. While many consumers recognize the benefits of whole grain products, taste and texture can keep them from embracing these types of foods. Now, with Ultragrain whole wheat flour, you don't have to choose between taste and health.
Ultragrain starts with a specially grown variety of white wheat with a sweeter, milder taste and lighter color relative to traditional red wheat. A patent-pending milling technology helps Ultragrain retain whole-grain nutrients like fiber, B vitamins, minerals and phytonutrients, while at the same time delivering the fine texture of popular white flours. Ultragrain has a lighter color, a softer, smoother texture, and a reduced visibility of bran specks, compared to other whole wheat flours. Ultragrain is an ideal ingredient for a number of different foods that generally use refined flour-from breads to crackers, cookies, pasta, pizza dough and even pastries.
ConAgra Mills offers the broadest portfolio of whole grains in the industry and the most complete selection of multi-use premium flours, including proprietary value-added products designed to meet consumer needs. For more information about the Ultragrain or any ConAgra Mills product, please call your sales representative, 800-851-9618 or visit us at www.conagramills.com. For Ultragrain technical support call 402-595-4282.
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About ConAgra Food Ingredients
ConAgra Food Ingredients, a business segment of ConAgra Foods, Inc., is a leading source for both food ingredients and services. The extensive portfolio of ingredients includes vegetables, garlic, onions, capsicums, natural spices, seasoning blends, savory flavors, and premium whole wheat and multi-use flours. Services to the food industry include distribution, risk management and global ingredient sourcing. To learn more about ConAgra Food Ingredients and its three brands--ConAgra Mills, Gilroy Foods and Spicetec--and to find out how cutting-edge products and unparalleled service can help manufacturers and foodservice operators excel in product development, visit www.conagrafoodingredients.com.
ConAgra Foods Inc. (NYSE: CAG) is one of North America's largest packaged food companies, serving restaurants and other foodservice establishments, and also consumer retailers, with popular brands that include: Armour, Angela Mia, Butterball, ConAgra Mills, Egg Beaters, El eXtremo, Fernando's, Gilroy Foods, Gulden's, Healthy Choice, Hebrew National, Hunt's, La Choy, Lamb Weston, Orville Redenbacher's, Reddi-wip, Singleton, Slim Jim, Spicetec, Swiss Miss, The Max, Ultragrain and others. For more information, visit www.conagrafoods.com.
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